Your Microsoft search agency


Microsoft search ads (formerly known as Bing) are great for generating results quickly, but they can quickly become an expensive waste of ad budget if they are not set up correctly. We specialise in helping businesses get the most out of their Microsoft search campaigns when working with tight budgets and strict KPIs.
Our proven Microsoft ads search strategy combines the power of Microsoft’s algorithm with an account structure built for performance and a calculated keyword selection. This ensures your ads are seen by the right customers at just the right time.

Get started with Microsoft ads today and benefit from
cheaper cost per clicks and less competition than
Google ads.

Don’t just take our word for it

what THEY say.

As a group with a multi-million pound annual digital spend we have had the experience of working with a host of agencies big and small in addition to having an in-house team. I can confidently say, Adbetter are amongst the best in the industry, they are passionate and diligent with a keen focus on hard KPIs that matter to the business – cost per lead, cost per sale and return on advertising spend. I have recommended their services to a number of partners already, and wouldn’t hesitate to recommend them to anyone looking to develop their digital marketing strategy.

– Zeeshaan Shah

Founding Board Member, CPIC Global

After two paid media campaign tests with other agencies failed to deliver results, I was hesitant to test again with Adbetter. But I am glad we did – we are now generating a steady flow of new customers which continues to grow as we increase the budget each month. Nearly 1 in 10 users who visit one of Adbetter’s landing pages convert to an opted-in customer expecting a phone call.

– Francesco Nicolaou,

Founder, Primo Diamonds

The Adbetter team are incredibly knowledgeable, very responsive, and true partners. In our first conversation, I was so impressed with their command of KPIs and statistics; they truly get the client’s POV. They are business-minded, which is oh-so-rare in this industry. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!

– Manya Klempner,

Founder, The Boxing House

Adbetter handled everything from creative strategy to a full funnel media buying plan across Facebook & Google Ads. They were able to design & build a full digital marketing campaign including all ads, copy & landing pages that has been delivering a consistent stream of new customers at a significantly cheaper cost than in previous testing.

– Aqib Hassan,

CCO, CPIC | Gwadar Click

Working with Adbetter, we’ve been able to maintain and grow both trial and paid subscriber numbers during an uncertain and choppy year. The team were able to integrate with our reporting workflow, which is invaluable for keeping track of our main KPIs and having a central point of truth for measuring campaign performance and success.

– Tim Jarvis,

CEO & Founder,

Adbetter have delivered significant increases in revenue with a strong return on ad spend across multiple brands that we’ve worked on together. They developed a cross-channel strategy that has seen year-on-year growth of over 40% at a target cost per acquisition set each month.

– Gouda Rutkauskaite ,

Head Of Ecommerce, Fresh Ego Kid

Leads for Dubai property are typically expensive due to the high-net worth requirements & high competition in a niche market – but Adbetter were able to deliver a consistent flow of new clients at a lead price 25% under what we were achieving with the previous agency managing the campaigns.

– Hamid Jaafri,

CEO, One Investments

Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads. Our lead volumes from paid media channels have increased over 1400% whilst reducing the cost per lead by 16%.

– Matthew Fawl, Director,

Alesco Property Investment

Working with Adbetter has been an absolute pleasure! They have in-depth channel knowledge, are able to suggest innovative and effective solutions that really deliver on objectives, and they get results. We were so impressed with how they helped us shape our KPIs and got under the skin of our organisation, brand and audiences. Adbetter really understood what we were trying to achieve with the campaign. Not only did they deliver on campaign objectives and KPIs, but also were able to suggest ways of testing, learning and optimising to achieve greater results. Highly recommend – we will definitely be working with them again!

– Imogen Thomas,

Senior Campaign & Content Manager, Dying Matters

Why Google paid search ads?


Google shopping has quickly become the most popular digital marketing channel for retail and ecommerce advertisers, accounting for 82% of all UK retail search ad spend. It is now an essential part of an ecommerce marketing strategy.
65% of UK shoppers like to browse and compare products, but only 13% of shoppers know exactly which product that they want to buy when visiting a website. Google shopping allows you to target these high- intent browsers right at the top of their searches, above paid search and organic listings.
These rich ad formats include product images and additional product info such as price & sizes within the ad unit your customer sees. This combined with cost per clicks that are roughly a quarter of what you would pay for a top three position in paid search allows for high volumes of high-intent clicks from shoppers directly to relevant product pages on your website.

Pull in high-intent customers
who are actively searching for
your products


Out of stock products are
automatically removed from
ads so you never waste any
budget on them


Use full-funnel conversion
tracking to double-down
on the audience segments
driving revenue

What we do


Performance Pricing

We charge a commission percentage of ad spend that decreases as you scale, ensuring incentives are aligned & budgets can be easily adjusted according to the seasonality of your business.

Measurable ROI

We don’t focus on ‘fluffy’ metrics like ad impressions (how many people have seen your ads) – everything we do is focused on accountable performance metrics that are measurable, matter to your business, and provide you positive return.

No Lengthy Contracts

We don’t believe in locking you into long-term annual contracts. We operate on a monthly rolling basis after an initial agreed test period, and rely on our results to keep you coming back for more.

Turnkey, Full-Funnel Solution

We handle every aspect of your digital customer journey from first click to sale. We combine pinpoint media buying with smart machine-learning technology and creative design built to convert to deliver you a predictable flow of new customers.

Transparent Custom Reporting

You don’t want to be kept in the dark about your ad campaign performance. We build completely custom reporting dashboards for all your digital campaigns so that you can keep your finger on the pulse of the numbers that matter to your business.

Numbers talk louder than words


+£2.5m revenue


+£2.5m revenue
generated from
new customers

"Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads." READ MORE

x3 spend

The Boxing House

3x increase in digital marketing ad budget

"I was so impressed with their command of KPIs and statistics; they truly get the client’s POV." READ MORE

x20 growth


20x increase in lead & sales volumes

"Nearly 1 in 10 users who visit one of Adbetter's landing pages convert to an opted-in customer expecting a phone call." READ MORE




BOOK YOUR FACT FIND CALL On an initial call wedig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.

Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.
Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.

©2022 Adbetter Ltd, trading as Adbetter. All rights reserved. Registered Company Number: 12187430