Your TikTok ads agency


Looking to diversify your channel mix by dipping your toe in TikTok ads? We are a TikTok ads agency that focuses on talking less, and delivering more.
We put thumb-stopping creative at the heart of your TikTok strategy – combining this with cutting edge media buying techniques to drive revenue and generate you new customers.

Whether you are just getting started with your TikTok account, or have already racked up thousands of organic views, we have developed a process covering everything from creative direction to audience targeting to deliver results for your business fast.

Don’t just take our word for it

what THEY say.

As a group with a multi-million pound annual digital spend we have had the experience of working with a host of agencies big and small in addition to having an in-house team. I can confidently say, Adbetter are amongst the best in the industry – they are passionate and diligent with a keen focus on hard KPIs that matter to the business.

Zeeshaan Shah

Founding Board Member, CPIC Global

After two paid media campaign tests with other agencies failed to deliver results, I was hesitant to test again with Adbetter. But I am glad we did – we are now generating a steady flow of new customers which continues to grow as we increase the budget each month. Nearly 1 in 10 users who visit one of Adbetter’s landing pages convert to an opted-in customer expecting a phone call.

Francesco N.,

Founder, Primo Diamonds

The Adbetter team are incredibly knowledgeable, very responsive, and true partners. In our first conversation, I was so impressed with their command of KPIs and statistics; they truly get the client’s POV. They are business-minded, which is oh-so-rare in this industry. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!

Manya Klempner,

Founder, The Boxing House

Adbetter handled everything from creative strategy to a full funnel media buying plan across Facebook & Google Ads. They were able to design & build a full digital marketing campaign including all ads, copy & landing pages that has been delivering a consistent stream of new customers at a significantly cheaper cost than in previous testing.

Aqib Hassan,

CCO, CPIC | Gwadar Click

Working with Adbetter, we’ve been able to maintain and grow both trial and paid subscriber numbers during an uncertain and choppy year. The team were able to integrate with our reporting workflow, which is invaluable for keeping track of our main KPIs and having a central point of truth for measuring campaign performance and success.

Tim Jarvis,

CEO & Founder,

Adbetter have delivered significant increases in revenue with a strong return on ad spend across multiple brands that we’ve worked on together. They developed a cross-channel strategy that has seen year-on-year growth of over 40% at a target cost per acquisition set each month.

Gouda Rutkauskaite ,

Head Of Ecommerce, Fresh Ego Kid

Adbetter are very easy to work with and get good results. They make speedy, clear recommendations and have been great in adapting and tweaking campaigns to get the most out of our budget. Their advice and support has helped us to break new ground in our charity’s campaigning work. I’d definitely recommend working with them.

Charlie King,

Head Of Comms, Hospice UK

Leads for Dubai property are typically expensive due to the high-net worth requirements & high competition in a niche market – but Adbetter were able to deliver a consistent flow of new clients at a lead price 25% under what we were achieving with the previous agency managing the campaigns.

Hamid Jaafri,

CEO, One Investments

Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads. Our lead volumes from paid media channels have increased over 1400% whilst reducing the cost per lead by 16%.

Matthew Fawl,

Director, Alesco Property Investment

Working with Adbetter has been an absolute pleasure! They have in-depth channel knowledge, are able to suggest innovative and effective solutions that really deliver on objectives, and they get results. We were so impressed with how they helped us shape our KPIs and got under the skin of our organisation, brand and audiences. Highly recommend – we will definitely be working with them again!

Imogen Thomas,

Senior Campaign & Content Manager, Dying Matters

Why TikTok ads?


TikTok is the new kid on the block and the most downloaded app over the last 3 years. But it’s not just kids dancing anymore. 56% of its users are over 25 and it boasts the highest engagement rate of all social media platforms.
It took Facebook & Youtube 8 years to reach 1 billion users. TikTok reached this in just 5 years, and is already set to hit 1.5 billion users by the end of the year.

New communities are being created daily and growing across a huge range of niches and verticals. If your audience isn’t on TikTok already, they soon will be – and there’s a quickly closing window of opportunity to get ahead of the game.
Sky-high engagement
get higher engagement with your ads than any other platform
Innovative creative formats
make your business stand out from the crowd with thumb-stopping video creative
Full-funnel strategy
hit your customers with ads at every stage of the buying cycle to optimise conversion rates

We pair data with creativity


TikTok advertising gives you the freedom to be innovative. But it has authentic, platform-native creative content at its heart. You can’t just repurpose videos from other social media platforms and expect it to work.
We have developed an easy 3-step process working with innovative TikTok content creators in your niche to help you develop and implement a winning creative strategy. Our approach is rooted in data analytics and rigorous A/B testing to quickly test, learn, refine and deliver results.
Source your top-performing niche creators using a library of thousands of TikTok creators globally, we create a shortlist of relevant creators in your niche at a range of price points. You select those you want to help create your videos to ensure your campaign has the right blend of quantity for your budget for effective A/B testing.
Develop your data-led content strategy we deep dive into trends, hashtags & competitor activity in your niche and work with your chosen creators to shoot & edit your content from a creative brief approved by you.
Implement cutting edge ads optimisation techniques we utilise complex layered targeting & media buying techniques to locate your ideal target audience. Rigourous A/B testing allows us to quickly double-down on the segments that convert, and pull back on those that don’t.

What we do


Performance Pricing

We charge a commission percentage of TikTok ad spend that decreases as you scale, ensuring incentives are aligned & budgets can be easily adjusted according to the seasonality of your business.

Measurable ROI

We don’t focus on ‘fluffy’ metrics like ad impressions (how many people have seen your ads) – everything we do is focused on accountable TikTok performance metrics that are measurable, matter to your business, and provide you positive return.

No Lengthy Contracts

We don’t believe in locking you into long-term annual contracts. We operate on a monthly rolling basis after an initial agreed test period, and rely on our results to keep you coming back for more.

Turnkey, Full-Funnel Solution

We handle every aspect of your TikTok ads from first click to sale. We combine pinpoint media buying with smart machine-learning technology and creative design built to convert to deliver you a predictable flow of new customers.

Transparent Custom Reporting

You don’t want to be kept in the dark about your TikTok ad campaign performance. We build completely custom reporting dashboards for all your campaigns so that you can keep your finger on the pulse of the numbers that matter to your business.

Numbers talk louder than words


Check out some of our paid social campaigns that we’re most proud of

+£2.5m revenue


+£2.5m revenue
generated from
new customers

"Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads."

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x3 spend

The Boxing House

3x increase in digital marketing ad budget

"I was so impressed with their command of KPIs and statistics; they truly get the client’s POV."

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x20 growth


20x increase in lead & sales volumes

"Nearly 1 in 10 users who visit one of Adbetter's landing pages convert to an opted-in customer expecting a phone call."
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BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.
Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.
Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.