Case Study

The Boxing House

The Boxing House is a chain of London boxing gyms, providing world-class boxing training for all ages and experience levels

THE OBJECTIVES

Develop a digital customer acquisition strategy utilising lead generation but with a focus on generating ongoing membership revenue from new members, with positive ROI from launch.

THE APPROACH

Designed a multi-channel paid media marketing campaign focused on high-intent users, with higher-than-average net worth, within the target catchment areas around each gym.

A/B tested multiple audience segments, landing pages and creative variants to continually improve conversion rates & lead quality.

Built a boxing class recommendation engine to guide newly registered users through the range of classes & memberships on offer, increasing conversion to purchase & class bookings significantly.

Created an automated lead nurture sequence of emails delivered to new leads over the course of 3 weeks promoting different classes, answering FAQs & upselling to personal training & annual memberships.

THE RESULTS

X

3

increase in digital marketing ad budget within just 3 months of taking over the account from the previous agency.

+

7.36%

conversion rate from click to lead including email & phone number.

+

100s

of new customer registrations & bookings generated every month for each gym location.

“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. In our first conversation, I was so impressed with their command of KPIs and statistics; they truly get the client’s POV. They are business-minded, which is oh-so-rare in this industry. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!”

MANYA KLEMPNER, FOUNDER
THE BOXING HOUSE

Interested?

LET’S DO IT.

01

BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.

02

Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.

03

Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.

Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE

We offset our carbon footprint via Ecologi

Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE