Case Study

The Boxing House PROPERTY

The Boxing House Property are a UK property investment broker that specialises in buy to let opportunities in the Northern Powerhouse of the UK property market.


Develop a digital customer acquisition strategy utilising lead generation but with a focus on generating ongoing membership revenue from new members, with positive ROI from launch.

The Approach

Designed a multi-channel paid media marketing campaign focused on high-intent users, with higher-than-average net worth, within the target catchment areas around each gym.

A/B tested multiple audience segments, landing pages and creative variants to continually improve conversion rates & lead quality.

Built a boxing class recommendation engine to guide newly registered users through the range of classes & memberships on offer, increasing conversion to purchase & class bookings significantly.

Created an automated lead nurture sequence of emails delivered to new leads over the course of 3 weeks promoting different classes, answering FAQs & upselling to personal training & annual memberships.



increase in digital marketing ad budget within just 3 months of taking over the account from the previous agency.


conversion rate from click to lead including email & phone number.


of new customer registrations & bookings generated every month for each gym location.

“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. In our first conversation, I was so impressed with their command of KPIs and statistics; they truly get the client’s POV. They are business-minded, which is oh-so-rare in this industry. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!”
– Manya Klempner, Founder, The Boxing House




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