Generate new quality newsletter subscribers via paid media that have comparable engagement rates to the existing audiences.
Get users to send an email to their local MP calling for the Government to give end of life care the attention it deserves.
Utilised a blend of interest and lookalike based audiences along with over 250+ dynamically optimised creative variants to maximise reach across a broad range of cold users.
Segmented targeting by age groups to both capitalise on the higher engagement seen from older audiences, and expand the charity message out to new younger audiences.
Developed a custom dashboard to track aggregated performance in real time, and optimise spend accordingly in the best-performing creative & audience segments.
conversion rate from click to new email subscriber.
cost per new email subscriber improvement year on year.
letters delivered to local MPs converting at 24% from click.
“Adbetter are very easy to work with and get good results. They make speedy, clear recommendations and have been great in adapting and tweaking campaigns to get the most out of our budget. Their advice and support has helped us to break new ground in our charity’s campaigning work. I’d definitely recommend working with them.”
Charlie King, Head Of Comms