Case Study

CPIC | Gwadar Click

Gwadar Click Property are a Pakistan property investment broker that specializes in buy to let opportunities in the Northern Powerhouse of the Pakistan property market.


Generate clients interested in investing in Pakistan off-plan property at an effective cost per lead and sale.

Improve performance & results compared to the previous testing and the current A/B tests running.

The Approach

Built an interactive lead form with multiple fields allowing lead data to be enriched with information useful to the sales team, allowing them to identify hot prospects and respond with tailored opportunities.

Designed a range of bespoke direct-response creative including videos, static designs & animated motion graphics to increase clickthrough rates and decrease cost per clicks across the campaign.

Implemented a full-funnel approach retargeting prospective buyers with educational and informative content to improve conversion rates to sale.



Fields of information generated for each lead (including phone number).


Doubled conversion rates compared to previous campaign tests.


lower cost per lead (CPL) than existing campaigns in an A/B test.

“Adbetter handled everything from creative strategy to a full funnel media buying plan across Facebook & Google Ads. They were able to design & build a full digital marketing campaign including all ads, copy & landing pages that has been delivering a consistent stream of new customers at a significantly cheaper cost than in previous testing.”
Aqib Hassan, CCO, CPIC | Gwadar Click




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