Case Study

Fabrik

Fabrik is a website portfolio builder for those in creative industries, allowing the likes of filmmakers, artists, and photographers to build and host their own professional portfolio sites.

THE OBJECTIVES

Generate new trialist sign ups from paid media to Fabrik.io - a website portfolio builder for the creative industries

Ensure the quality of the trialists to convert as many as possible to full paid subscribers.

THE APPROACH

Designed and built multiple different user funnels focused on specific relevant professions such as artists, photographers & stylists. Adapted the messaging, audience segments and creative accordingly to maximise conversion rates to trial.

Created campaigns to target potential customers internationally across 15 countries, optimising limited budget across the best performing areas.

Developed a custom dashboard to track aggregated performance across three marketing channels in real time, and optimise spend accordingly in the best-performing audience segments.

THE RESULTS

+
24%

increase in new trialist volumes year on year.

-
27%

reduction in cost per trialist year on year.

+
13%

increase in new paid subscribers whilst reducing the cost per new paid subscriber by 19%

“Working with Adbetter, we’ve been able to maintain and grow both trial and paid subscriber numbers during an uncertain and choppy year. The team were able to integrate with our reporting workflow, which is invaluable for keeping track of our main KPIs and having a central point of truth for measuring campaign performance and success.”
TIM JARVIS, CEO & FOUNDER
FABRIK.IO

Interested?

LET’S DO IT.

01
BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.
02
Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.
03
Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.
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