Case Study


Fabrik Property are a UK property investment broker that specialises in buy to let opportunities in the Northern Powerhouse of the UK property market.


Generate new trialist sign ups from paid media to - a website portfolio builder for the creative industries

Ensure the quality of the trialists to convert as many as possible to full paid subscribers.

The Approach

Designed and built multiple different user funnels focused on specific relevant professions such as artists, photographers & stylists. Adapted the messaging, audience segments and creative accordingly to maximise conversion rates to trial.

Created campaigns to target potential customers internationally across 15 countries, optimising limited budget across the best performing areas.

Developed a custom dashboard to track aggregated performance across three marketing channels in real time, and optimise spend accordingly in the best-performing audience segments.



increase in new trialist volumes year on year.


reduction in cost per trialist year on year.


increase in new paid subscribers whilst reducing the cost per new paid subscriber by 19%

“Working with Adbetter, we’ve been able to maintain and grow both trial and paid subscriber numbers during an uncertain and choppy year. The team were able to integrate with our reporting workflow, which is invaluable for keeping track of our main KPIs and having a central point of truth for measuring campaign performance and success.”

Tim Jarvis, CEO & Founder,




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