Case Study

ALESCO INVESTMENT PROPERTY

Alesco Investment Property are a UK property investment broker that specialises in buy to let opportunities in the Northern Powerhouse of the UK property market.

THE OBJECTIVES

Deliver 5-figure lead volumes every month, at a consistent cost per lead with a multi-channel digital strategy.

Ensure the quality of the leads is high enough to convert to the target cost per sale.

THE APPROACH

Created a system where cost per sale can be optimised by identifying the best performing audience, keyword & demographic segments, and maximising spend in these areas.

Implemented robust conversion tracking and custom reporting analytics to track and spot trends in relevant KPIs, allowing us to work proactively in adapting to account changes.

Utilised Dynamic Creative Optimisation techniques to test as many as 1,250 possible ad variations in every campaign, and leveraged Smart Traffic A/B testing to test over 200 landing page variants.

THE RESULTS

+
£2.5m

Over £2.5m revenue generated from new customers from paid media leads (and counting!).

x
2

More than doubled conversion rates (+107%) YoY from the previous agency.

+
1,400%

1400% increase in lead volumes whilst reducing the cost per lead by 16.4%.

Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads. Our lead volumes from paid media channels have increased over 1400% whilst maintaining a low cost per lead.
MATTHEW FAWL, DIRECTOR
ALESCO INVESTMENT PROPERTY

Interested?

LET’S DO IT.

01
BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.
02
Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.
03
Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.
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